Why Industry Boundaries No Longer Define Packaging Strategy

The pace of change within product category development has overtaken the development of traditional packaging standards. Adaptable Flexible Formats can now be used in place of separate packaging systems for many products, particularly those that fall within the Food, Wellness, Specialty Retail and New Product sectors.

Custom Mylar Packaging has evolved as a cost-effective solution that offers high-level Moisture and Oxygen barrier protection as well as the ability to make structural modifications to meet specific packaging needs. The combination of protection and flexibility enables Custom Mylar to perform well across multiple applications while protecting the integrity of the packaged product.

The ability to have one type of packaging structure across multiple product categories helps reduce operational friction for businesses that operate in multiple industries. Rather than having to purchase different types of packaging materials for each distinct product category, brands can purchase the same type of Flexible Mylar Packaging in various sizes, thicknesses, and closures, thereby simplifying their supply chain and production planning.

Establishing Shelf Presence continues to be essential across all industries. By using a combination of Matte, Gloss, Metallic and Clear finishes, brands can create a custom visual presentation while still having a common foundation of materials. A common base can provide brands with options for multiple visual styles.

Another benefit is Scalability. As a brand introduces New SKU’s or explores Adjacent Market Opportunities, Flexible Pouch Systems can quickly be modified without the need to start over with their Packaging Strategy. Consequently, brands can reduce the level of risk and accelerate the rollout of their products.

To learn more about how adaptable formats are being utilized to support brands in the various market sectors read the following Announcement: Brandmydispo Launches Custom Mylar Packaging Designed for Use Across Multiple Industries. This Press Release contains an overview of how Cross Sector Flexibility is changing the design of Packaging in the 21st Century.